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Sunday, 18th November marks the first day of the Road Ribbon for Road Safety® campaign, coinciding with World Day of Remembrance for the Road Traffic Victims. This community-based campaign provides an opportunity for everyone to directly contribute to road safety and work towards achieving zero deaths and serious injuries on our roads. The campaign will run through until Friday, 4th January 2019.

The aim for this campaign to work together to reduce the incidence of road deaths and injuries. The Shire of Esperance is doing their part to create a safe system by spreading the Slow Down and Enjoy the Ride message. We are asking you to make a conscious effort to be a safe road user and supporting road safety initiatives. This includes adapting your speed to the weather, light, traffic and road conditions, ensuring you are restrained when travelling in a vehicle, taking a break, having a rest or if possible swapping drivers to prevent the onset of fatigue, arranging a skipper, taxi or staying overnight if planning to drink, turning off your mobile phone before driving, and accepting that ZERO is achievable.

For more information about the Road Ribbon for Road Safety® campaign, visit the RoadWise website