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The Esperance Brand

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Create Your Own Story

Esperance: Create your own story

The Esperance brand is all about authenticity, liveliness and activity, warmth and re-connection. These are the attributes that make Esperance what it is. It is how you behave. It is how you talk and conduct business. Your brand is reflected in many ways however needs to be consistent across built form as well as interaction between people.

Esperance people don’t wait for things to happen; we get on with it and make it happen!


Guidelines to the Esperance Brand

The Esperance Brand resonates with Esperance businesses, the tourism industry and the broader community. The Brand includes guidelines and a toolkit which illustrates how to use the brand.  A brief version of the Esperance Branding Guidelines is available for quick reference. If you would like a copy of the Esperance Brand guidelines and logos or to discuss the use of the Brand please call the Shire on 9071 0666.